Kristin Evje Knudson
Aligned Business & Marketing Expert
Meet Kristin Knudson
Fractional CMO for Worldwide Brands
Kristin Evje Knudson Founder Evje Experience | Co Founder Aligned Agency | Full stack marketing & consulting services
I help established leaders align their strategy with their calling so their businesses grow as movements that change lives. For more than 15 years, I’ve led growth strategy across wellness, consumer goods, memberships, and digital platforms — guiding brands from startup ideas into multimillion-dollar businesses and global communities.
But my story isn’t a straight climb.
Years ago, I was a single mom in a tiny apartment, broke, terrified and nearly giving up. One night, sitting on the floor with the phone in my hand while my daughters slept, I made the choice to rise. From that moment forward, every step was built on persistence, resilience, and the belief that my life — and theirs — would be different.
I created a magical, stable home in the midst of chaos. I took a sales job that barely covered rent and turned it into a custom full-time role by proving my value. That role became the launchpad for a career that would take me from paycheck-to-paycheck survival to leading strategy for companies across the country, scaling revenue and launching movements that inspire good in this world.
Business is one of the most powerful channels for impact. It’s where energy becomes action and vision becomes reality.
KRISTIN KNUDSON
I believe growth isn’t just about metrics — it’s about alignment. When a leader’s message, strategy, and energy move together, business becomes magnetic. People don’t just buy, they follow, share, and champion the work.
Why I Do This Work
My path hasn’t just been about building businesses — it’s been about rewiring the inside so the outside could flourish. I had to face my own anxiety, old beliefs, and survival stories before I could lead others. I learned that when you pour into yourself, you expand what’s possible for everyone around you.
That inner work became the foundation for the outer work. It’s why I can sit across the table from multimillion-dollar founders, visionary CEOs, and brilliant creatives — and not just talk about tactics, but about alignment, resonance, and building in a way that feels true.
What Sets Me Apart
I’ve spent more than 15 years leading marketing and growth for brands across wellness, consumer goods, memberships, and digital education. My work has taken companies from scattered ideas into structured strategies that scale — building multimillion-dollar revenue streams, engaged communities, and trusted authority for their founders.
I’ve partnered directly with entrepreneurs like Roy Cammarano, Non-Toxic Dad, and Dr. Rewire, shaping their frameworks, launching brand platforms, and guiding organizations through the high-pressure moments where demand outpaces structure.
What sets me apart isn’t just the strategies or systems. It’s the way I help leaders grow in alignment with who they are — so their message resonates, their business sustains, and their impact expands.
101%+
Revenue lift in 6 months
Built and deployed lead gen systems that doubled revenue for a multi-location medspa.
3-4X
Consistent ROAS
Proven campaigns that return multiples month over month across industries like health and digital education.
During my time as CMO at Social Ally Media, I built and led marketing systems that consistently delivered results across industries — from doubling revenue for a multi-location medspa to scaling campaigns for health leaders like Dane Johnson at Crohn’s Colitis Lifestyle.
By combining growth strategy with alignment, I developed frameworks that not only drove ROI but also helped visionary entrepreneurs sustain their impact month after month.